Through the Digital Advertising Certification by HubSpot Academy, I demonstrated proficiency in planning, executing and optimizing digital ad campaigns across platforms. The certification validates my understanding of advertising strategy, audience targeting and performance analysis, making me well‑equipped to support marketing initiatives and client acquisition efforts.
Key Learning Outcomes
- Digital Advertising Fundamentals – Gained a solid understanding of paid media concepts, campaign structure and ad formats across major platforms.
- Audience Targeting & Segmentation – Learned how to define buyer personas, segment audiences and use targeting tools to maximize ad relevance.
- Campaign Planning & Execution – Developed skills in setting campaign goals, budgeting and selecting appropriate channels (Google Ads, Facebook Ads, LinkedIn, etc.).
- Performance Metrics & Optimization – Mastered techniques for tracking KPIs such as CTR, CPC and ROAS and using data to refine ad performance.
- Ad Creative & Messaging – Explored best practices for writing compelling ad copy, designing visuals and aligning messaging with user intent.
- Compliance & Ethical Advertising – Understood the importance of privacy regulations, platform policies and ethical considerations in digital advertising.
Certification Details
Course Provider: HubSpot Academy
Certification Title: Digital Advertising Certified
Valid From: August 9, 2025
Valid Until: September 8, 2026
Certification Code: e15a2d8205d74d9da458637996314634
Signed By: Yamini Rangan, CEO of HubSpot
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